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Frequently Asked Questions
A GRM? How is it different from a CRM?
The GRM offers the possibility to perform an all in one; capture the lead through any channel that you prefer, gain knowledge (That you are interested in), exploitate through marketing efforts and build loyalty with our reward program.
Does Fideltour comply with the GDPR?
Fideltour complies fully with the European Union's General Data Protection Regulation. The data is collected with express consent by the clients and they can be easily unsubscribed at any time.
What value can Fideltour GRM bring to my business?
Fideltour GRM brings knowledge of all guests who stay in your hotel, analysis of trends within your network of customers and goodwill value by storing a centralized and segmented database
How does the GRM segment customers?
Unlike other CRMs, Fideltour does not segment only by age, gender or location. Our psychographic segmentation makes it possible to get to know properly your client and to be segmentted by features such as personality, lifestyle, hobbies and motivations either automatically (through the actions of users) or manually by the hotel staff.