{"id":27676,"date":"2023-08-03T07:47:53","date_gmt":"2023-08-03T07:47:53","guid":{"rendered":"https:\/\/www.fideltour.com\/success-story-urban-hotel-mij\/"},"modified":"2025-12-18T10:12:04","modified_gmt":"2025-12-18T10:12:04","slug":"central-urban-hotel","status":"publish","type":"page","link":"https:\/\/www.fideltour.com\/en\/success-stories\/central-urban-hotel\/","title":{"rendered":"Success story – urban hotel – mij"},"content":{"rendered":"\t\t
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Connect, segment and send<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Despite being a hotel with a large volume of bookings, its database was limited. Increasing this factor was the key to expanding and improving the performance of the rest of its services. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Connect, segment and send<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Despite being a hotel with a large volume of bookings, its database was limited. Increasing this factor was the key to expanding and improving the performance of the rest of its services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Love at first connection<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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A prestigious urban hotel in Madrid achieved excellent growth in its database through the Linking module. <\/p>

By integrating their PMS, they efficiently multiplied their guest information. They were able to segment according to various interests, taking advantage of the hotel’s strategic location. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Targeted e-mail marketing communications strengthened the impact of its promotional campaigns<\/strong> for key trade dates and to fill occupancy gaps.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Milestones transformed into numbers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Increase of the BBDD<\/div>\t\t\t
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Centralizing information thanks to the Linking module<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Opening of e-mails<\/div>\t\t\t
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Communications are relevant and correctly segmented<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBack to Success Stories<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Connect, segment and send Despite being a hotel with a large volume of bookings, its database was limited. Increasing this factor was the key to<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":27699,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-27676","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nThe urban hotel that used Fideltour and improved its direct sales<\/title>\n<meta name=\"description\" content=\"An urban hotel has unique characteristics, and to make the most of them, it is best to have a CRM for hotels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fideltour.com\/en\/success-stories\/central-urban-hotel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The urban hotel 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