{"id":33541,"date":"2024-09-20T07:37:33","date_gmt":"2024-09-20T07:37:33","guid":{"rendered":"https:\/\/www.fideltour.com\/blog\/sin-categorizar\/fideltalks-episodio4-tendencias-marketing-hotelero\/"},"modified":"2025-12-16T11:25:08","modified_gmt":"2025-12-16T11:25:08","slug":"fideltalks-episodio4-tendencias-marketing-hotelero","status":"publish","type":"post","link":"https:\/\/www.fideltour.com\/en\/blog\/fideltalks-en\/fideltalks-episodio4-tendencias-marketing-hotelero\/","title":{"rendered":"Fideltalks 1&#215;04: Marketing hotelero, las tendencias que marcan el futuro"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">En pleno siglo XXI es impensable que al menos, una parte de tu hotel est\u00e9 sin digitalizar y automatizar. Esto no supone solo una mejora operativa, si no que te ubica a la vanguardia frente a tus competidores, as\u00ed que nos hemos decidido a tratar esto en este episodio de Fideltalks.\u00c2\u00a0<\/p>\r\n<p>Pero&#8230; \u00bfqu\u00e9 hay detr\u00e1s de la transformaci\u00f3n digital de los hoteles?\u00c2\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">En el cuarto cap\u00edtulo de <a href=\"https:\/\/www.fideltour.com\/en\/blog\/fideltalks-en\/fideltalks-videopodcast-fideltour\/\">Fideltalks<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/sof%C3%ADa-veloso-849784119\/\">Sof\u00eda Veloso<\/a>, <strong>Product Owner <\/strong>de Fideltour, analiza junto con <a href=\"https:\/\/www.linkedin.com\/in\/vforeslahoz\/\">V\u00edctor For\u00e9s<\/a> que tendencias est\u00e1n revolucionando el sistema hotelero, y c\u00f3mo la digitalizaci\u00f3n, la rob\u00f3tica o las automatizaciones basadas en personalizar la estancia del hu\u00e9sped van a suponer (y est\u00e1n suponiendo) y giro de 180\u00c2\u00ba en el mundo hotelero.\u00c2\u00a0<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Fideltalks by Fideltour 1&#215;04 en Youtube<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">\r\n<p><iframe title=\"Fideltalks 1x04 | Tendencias en marketing hotelero\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/y53iOVk2uBw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\r\n<p><iframe title=\"Fideltalks 1x04 | IA y fidelizaci\u00f3n hotelera\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/cvv_Q5Gw5yI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\r\n<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">En este cap\u00edtulo hablamos de&#8230;<\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>C\u00f3mo utilizar los sistemas de personalizaci\u00f3n para mejorar la estancia y post estancia del hu\u00e9sped.<\/li>\r\n\r\n\r\n\r\n<li>C\u00f3mo analizar los datos para crear mejores estrategias de fidelizaci\u00f3n y estancia.\u00c2\u00a0<\/li>\r\n\r\n\r\n\r\n<li>C\u00f3mo los productos dise\u00f1ados especialmente para hoteles mejoran la rentabilidad y la reputaci\u00f3n.<\/li>\r\n<li>D\u00f3nde est\u00e1 el l\u00edmite \u00e9tico entre uso de datos y personalizaci\u00f3n.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Escucha Fideltalks by Fideltour en Spotify<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\"><br \/>\r\n<p><iframe title=\"Spotify Embed: Sof\u00eda Veloso (1\/2): Tendencias en marketing hotelero\" style=\"border-radius: 12px\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/5icaA4jEggkljMaF1VJhJ4\/video?si=3d6a0d35a17d4efa&#038;utm_source=oembed\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\r\n<p><iframe title=\"Spotify Embed: Sof\u00eda Veloso (2\/2): IA y fidelizaci\u00f3n hotelera\" style=\"border-radius: 12px\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/0bE5X9dxhSMqE2GukuXmd7\/video?si=74d42664f4f34ac1&#038;utm_source=oembed\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\r\n<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Recursos recomendados para este episodio<\/h4>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.fideltour.com\/blog\/recursos\/guia-definitiva-de-marketing-hotelero\/\">Gu\u00eda definitiva de marketing digital hotelero<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.fideltour.com\/blog\/recursos\/guia-definitiva-para-mejorar-y-mantener-la-reputacion-online-de-tu-hotel\/\">Gu\u00eda definitiva para mejorar y mantener tu reputaci\u00f3n digital<\/a><\/p>\r\n<p><a href=\"https:\/\/www.fideltour.com\/en\/blog\/fidelizacion-en\/inteligencia-artificial-hoteles\/\">Inteligencia artificial para aumentar la fidelizaci\u00f3n, \u00bfes posible?<\/a><\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity custom-cursor-default-hover\" \/>\r\n\r\n\r\n<p class=\"has-text-align-center wp-block-paragraph\">S\u00edguenos en<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/channel\/UCDdHOlffHX8vnztakZiMh4A\">Youtube<\/a> <a href=\"https:\/\/www.linkedin.com\/company\/fideltour\/mycompany\/\">LinkedIn<\/a> <a href=\"https:\/\/www.instagram.com\/fideltour\/\">Instagram<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>En este episodio de Fideltalks hablamos de como la digitalizaci\u00f3n ayuda a mejorar el Guest Journey y analizamos las tendencias en marketing. <\/p>\n","protected":false},"author":2,"featured_media":30143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[189],"tags":[190,194],"class_list":["post-33541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fideltalks-en","tag-fideltalks-en","tag-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fideltalks 1x04: Tendencias en marketing hotelero<\/title>\n<meta name=\"description\" content=\"En este episodio de Fideltalks hablamos de como la digitalizaci\u00f3n ayuda a mejorar el Guest Journey y analizamos las tendencias en marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fideltour.com\/en\/blog\/fideltalks-en\/fideltalks-episodio4-tendencias-marketing-hotelero\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fideltalks 1x04: Tendencias en marketing hotelero\" \/>\n<meta property=\"og:description\" content=\"En este episodio de Fideltalks hablamos de como la digitalizaci\u00f3n ayuda a mejorar el Guest Journey y analizamos las tendencias en marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fideltour.com\/en\/blog\/fideltalks-en\/fideltalks-episodio4-tendencias-marketing-hotelero\/\" \/>\n<meta property=\"og:site_name\" content=\"Fideltour\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-20T07:37:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T11:25:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fideltour.com\/wp-content\/uploads\/2024\/09\/fideltalks-ep4-sofiaveloso-marketinghotelerotendencias-img01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Estefan\u00eda D. 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