{"id":33554,"date":"2024-07-10T08:30:40","date_gmt":"2024-07-10T08:30:40","guid":{"rendered":"https:\/\/www.fideltour.com\/blog\/sin-categorizar\/fideltalks-episodio1-abrirse-paso-entre-las-otas\/"},"modified":"2025-12-16T11:25:10","modified_gmt":"2025-12-16T11:25:10","slug":"fideltalks-episodio1-abrirse-paso-entre-las-otas","status":"publish","type":"post","link":"https:\/\/www.fideltour.com\/en\/blog\/fideltalks-en\/fideltalks-episodio1-abrirse-paso-entre-las-otas\/","title":{"rendered":"Fideltalks 1&#215;01: Abrirse paso entre las OTAs y mejorar la venta directa de tu hotel"},"content":{"rendered":"\n<p>Dejar de depender completamente de las OTAs es un objetivo muy at\u00f3pico. Lo que buscamos es un equilibrio entre la gesti\u00f3n de terceros y la gesti\u00f3n propia de nuestro hotel, evitando que la mayor\u00eda de nuestros ingresos desaparezcan en comisiones. En este primer cap\u00edtulo de <a href=\"https:\/\/youtu.be\/oM_HbYJAA14\">Fideltalks<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/vforeslahoz\/\">V\u00edctor For\u00e9s<\/a> y <a href=\"https:\/\/www.linkedin.com\/in\/miguel-hita-ab7b7312a\/\">Miguel Hita<\/a> hablan sobre las posibilidades que tienen los hoteleros para <strong>mejorar su venta directa<\/strong> y redireccionar su poder. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">M\u00edralo en Youtube<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Fideltalks 1x01 | Abrirse paso entre las OTAs y mejorar la venta directa de tu hotel\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/oM_HbYJAA14?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">En este primer cap\u00edtulo hablamos de&#8230;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La importancia de la digitalizaci\u00f3n en la industria hotelera <\/li>\n\n\n\n<li>La competici\u00f3n constante entre OTAs y venta por el canal directo<\/li>\n\n\n\n<li>Importancia de partners tecnol\u00f3gicos <\/li>\n\n\n\n<li>Implementar un CRM hotelero como m\u00e9todo de gesti\u00f3n del dato<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Esc\u00fachalo en Spotify<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Miguel Hita: Abrirse paso entre las OTAs y mejorar la venta directa de tu hotel\" style=\"border-radius: 12px\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/4zJJS6FMqRfiKbDYvP8U8I\/video?si=120c91192b5b4fbe&#038;utm_source=oembed\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Recursos recomendados para este episodio<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.fideltour.com\/blog\/recursos\/guia-definitiva-para-mejorar-y-mantener-la-reputacion-online-de-tu-hotel\/\">Gu\u00eda definitiva de reputaci\u00f3n digital para tu hotel <\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.fideltour.com\/blog\/recursos\/webinar-estrategias-para-incrementar-venta-directa-hoteles\/\">Gu\u00eda para incrementar la venta directa de tu hotel<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\">S\u00edguenos en<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.youtube.com\/channel\/UCDdHOlffHX8vnztakZiMh4A\">Youtube<\/a>      <a href=\"https:\/\/www.linkedin.com\/company\/fideltour\/mycompany\/\">LinkedIn<\/a>       <a href=\"https:\/\/www.instagram.com\/fideltour\/\">Instagram<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfTe gustar\u00eda dejar de depender 100% de las OTAs y tomar el control de las reservas de tu hotel? S\u00e1cale todo el partido a la digitalizaci\u00f3n.<\/p>\n","protected":false},"author":2,"featured_media":29287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[189],"tags":[191,182,190],"class_list":["post-33554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fideltalks-en","tag-crm-para-hoteles-en","tag-fidelizacion-hotelera-en","tag-fideltalks-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fideltalks 1x01: Abrirse paso entre las OTAs y mejorar la venta directa<\/title>\n<meta name=\"description\" content=\"\u00bfTe gustar\u00eda dejar de depender 100% de las OTAs y tomar el control de las reservas de tu hotel? 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