{"id":33559,"date":"2024-05-24T09:00:00","date_gmt":"2024-05-24T09:00:00","guid":{"rendered":"https:\/\/www.fideltour.com\/blog\/sin-categorizar\/como-crear-una-landing-page\/"},"modified":"2025-12-16T11:25:11","modified_gmt":"2025-12-16T11:25:11","slug":"como-crear-una-landing-page","status":"publish","type":"post","link":"https:\/\/www.fideltour.com\/en\/blog\/marketing-en\/como-crear-una-landing-page\/","title":{"rendered":"C\u00f3mo crear una landing page ganadora"},"content":{"rendered":"\n

Que no te asuste la imagen de cabecera. Vamos a explicarte qu\u00e9 elementos sustanciales <\/strong>debe incluir una landing page ganadora y para ello no necesitas ponerte a crear prototipos y esquemas en papel (ni en digital) de c\u00f3mo deber\u00eda ser.<\/p>\n\n\n\n

Con el nuevo m\u00f3dulo Fideltour Landings<\/strong> vas a poder crear landing pages eficaces r\u00e1pidamente. Si bien es cierto que este nuevo m\u00f3dulo incluye una ampl\u00edsima selecci\u00f3n de plantillas predise\u00f1adas<\/strong> pensadas espec\u00edficamente para cada necesidad hotelera<\/strong>, es recomendable no olvidar ciertos par\u00e1metros<\/strong> a la hora de crear una landing page<\/em> para nuestro hotel. <\/p>\n\n\n\n

Elementos que toda Landing Page debe incluir <\/h4>\n\n\n\n

El objetivo fundamental de una landing page es sencillo: convertir y vender<\/strong>. Para ello, es de suma importancia no olvidar lo que te contamos m\u00e1s abajo… \u00a1sigue leyendo! <\/p>\n\n\n\n

Un titular llamativo <\/h4>\n\n\n\n

Debe comunicar el beneficio principal<\/strong> que ofrece la landing page. Debe ser coherente y estar relacionado con el contenido de la p\u00e1gina, y ser\u00e1 a\u00fan m\u00e1s relevante si en el titular defines tu propuesta de valor. <\/p>\n\n\n\n

Evita titulares gen\u00e9ricos como Ofertas especiales<\/em>, promoci\u00f3n<\/em> o titulares demasiado extensos.<\/p>\n\n\n\n

Im\u00e1genes o v\u00eddeos acordes con tu marca<\/h4>\n\n\n\n

Queramos o no, nos vendemos por los ojos<\/strong>. Capta la atenci\u00f3n del usuario y despierta su inter\u00e9s con im\u00e1genes atractivas que se adec\u00faen al estilo de tu hotel. Lo ideal es utilizar material propio, pero si decides usar material de stock<\/em>, evita elegir im\u00e1genes demasiado gen\u00e9ricas. \u00c9stas suelen caracterizarse por fotograf\u00edas demasiado iluminadas, poses con modelos hier\u00e1ticos, sonrisas forzadas o con desenfoques exagerados. Es decir, im\u00e1genes poco realistas.<\/p>\n\n\n\n

Algunas p\u00e1ginas donde encontrar im\u00e1genes libres de uso: Freepik<\/a>, Pexels <\/a>o Adobe Stock Photo<\/a>. <\/p>\n\n\n\n

Utiliza el copywriting persuasivo <\/h4>\n\n\n\n

El copywriting persuasivo te ayuda a destacarte de la competencia<\/strong> y captar la atenci\u00f3n de tus clientes potenciales<\/strong>. Un texto bien escrito genera confianza, crea deseo y motiva a la acci\u00f3n. No se trata de utilizar un texto y esperar a conseguir cientos de clics y conversiones, si no de estructurar tu landing page con un texto coherente y sugestivo<\/strong> de principio a fin, contando tu historia y convenciendo al usuario de por qu\u00e9 es interesante para \u00e9l. <\/p>\n\n\n\n

Porque antes de la venta, debes generar confianza. <\/p>\n\n\n\n

\u00c9chale un vistazo a esta landing page de Bookasist<\/a>, \u00e9sta de HBO Max<\/a> o \u00e9sta de HM Hotels<\/a> para ver c\u00f3mo estructuran landings con copywriting persuasivo. <\/p>\n\n\n\n

CTAs cautivadores<\/h4>\n\n\n\n

Junto con el copywriting persuasivo necesitas CTAs <\/strong>(Call To Actions<\/em>) que inviten a m\u00e1s. Estos CTAs suelen utilizarse especialmente en botones. <\/p>\n\n\n\n

Evita utilizar el t\u00edpico “Clic aqu\u00ed<\/em>” y piensa en qu\u00e9 est\u00e1 buscando tu cliente. \u00bfQuiere una escapada de fin de semana? Utiliza el CTA “Quiero una escapada”, \u00bfest\u00e1s promocionando un evento de verano? “\u00a1No me lo pierdo!”. <\/p>\n\n\n\n

Recuerda adecuar tu texto a la identidad de tu hotel, \u00a1la coherencia es fundamental! <\/p>\n\n\n\n

Los formularios, clave para captar el dato<\/h4>\n\n\n\n

Cuando se trata de promocionar o aumentar la tasa de conversi\u00f3n, lo ideal es facilitar todo lo que podamos cualquier proceso, evidentemente, sin perder informaci\u00f3n por el camino. <\/p>\n\n\n\n

En este caso, un formulario que recoja la informaci\u00f3n necesaria<\/strong> (nombre, apellido y cualquier necesidad relevante para el proceso de reserva o compra) y una pasarela de pago sencilla<\/strong>, es lo m\u00e1s recomendable.<\/p>\n\n\n\n

Evita pedir informaci\u00f3n irrelevante y aseg\u00farate de incluir m\u00e9todos de pago amplificados (tarjeta, Bizum o PayPal). <\/p>\n\n\n\n

En conclusi\u00f3n <\/h4>\n\n\n\n

Con el m\u00f3dulo Fideltour Landings<\/strong> ahorrar\u00e1s tiempo y dolores de cabeza a la hora de promocionar productos y servicios de tu hotel, pero no olvides tener en cuenta las claves para mejorar la conversi\u00f3n<\/strong> y enamorar a tu hu\u00e9sped. Si ofreces un buen producto, mantienes la coherencia de tu identidad y gu\u00edas persuasivamente al hu\u00e9sped a trav\u00e9s de una buena estructura de contenidos, \u00a1el ROI est\u00e1 asegurado!<\/p>\n\n\n\n

Crea tu primera Landing Page <\/h4>\n\n\n\n

Esperamos que este art\u00edculo sobre c\u00f3mo crear lading pages ganadoras te haya servido de ayuda. Recuerda que t\u00fa tambi\u00e9n puedes implementar una estrategia mejorada de marketing para hoteles<\/strong> utilizando el m\u00f3dulo Landings de Fideltour<\/strong>. Crea landing pages en minutos y aumenta la venta directa.

Si quieres una atenci\u00f3n personalizada, contacta con el equipo<\/a> Fideltour, \u00a1estaremos encantados de ayudarte!<\/p>\n\n\n\n

Lleva tu hotel al siguiente nivel<\/h4>\n\n\n\n

Si quieres mejorar la reputaci\u00f3n de tu hotel, incrementar la venta directa y revolucionar la manera en la que te comunicas con tu hu\u00e9sped, solicita una auditor\u00eda de fidelizaci\u00f3n gratuita<\/a> y optimiza tu servicio para maximizar la satisfacci\u00f3n y retenci\u00f3n de clientes.<\/p>\n\n\n

\n
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Fideltour Landings te permite crear landing pages en minutos con plantillas predise\u00f1adas, \u00a1pero no olvides seguir estos pasos! <\/p>\n","protected":false},"author":2,"featured_media":28240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[181],"tags":[194],"class_list":["post-33559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","tag-marketing-en"],"acf":[],"yoast_head":"\nC\u00f3mo crear una landing page ganadora - Fideltour<\/title>\n<meta name=\"description\" content=\"Fideltour Landings te permite crear landing pages en minutos con plantillas predise\u00f1adas, \u00a1pero no olvides seguir estos pasos!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fideltour.com\/en\/blog\/marketing-en\/como-crear-una-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo crear una landing page ganadora - Fideltour\" \/>\n<meta property=\"og:description\" content=\"Fideltour Landings te permite crear landing pages en minutos con plantillas predise\u00f1adas, \u00a1pero no olvides seguir estos pasos!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fideltour.com\/en\/blog\/marketing-en\/como-crear-una-landing-page\/\" \/>\n<meta property=\"og:site_name\" content=\"Fideltour\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-24T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T11:25:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fideltour.com\/wp-content\/uploads\/2024\/03\/cabecera-blog-1200x800-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Estefan\u00eda D. 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