{"id":33596,"date":"2023-10-27T11:00:07","date_gmt":"2023-10-27T11:00:07","guid":{"rendered":"https:\/\/www.fideltour.com\/blog\/sin-categorizar\/world-travel-market\/"},"modified":"2025-12-16T11:25:15","modified_gmt":"2025-12-16T11:25:15","slug":"world-travel-market","status":"publish","type":"post","link":"https:\/\/www.fideltour.com\/en\/blog\/eventos-en\/world-travel-market\/","title":{"rendered":"WTM 2023: Espa\u00f1a, protagonista del turismo mundial"},"content":{"rendered":"\n<p>Tras tres d\u00edas de charlas, ponencias y <em>meetings <\/em>la <strong>World Travel Market<\/strong> (WTM) ha sido el colof\u00f3n para despedir un a\u00f1o lleno de avances. 2023 nos deja un muy buen sabor de boca y mucha inspiraci\u00f3n para seguir innovando en la industria hotelera.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WTM 2023 bate su r\u00e9cord de asistencia<\/h3>\n\n\n\n<p>El evento reuni\u00f3 a m\u00e1s de 50.000 profesionales del sector procedentes de 185 pa\u00edses, y demostr\u00f3 que el sector sigue una carrera de fondo pr\u00e1cticamente imparable.<br><br>Los datos, que rompen el r\u00e9cord hist\u00f3rico, apuntan que este a\u00f1o ha habido un factor diferencial clave: esta edici\u00f3n ha contado con una <strong>gran presencia espa\u00f1ola<\/strong>, con empresas y representantes de <strong>Baleares<\/strong>, <strong>Valencia<\/strong>, <strong>Andaluc\u00eda <\/strong>y <strong>Canarias<\/strong>.<\/p>\n\n\n\n<p><strong>Miguel Hita<\/strong>, CSO de Fideltour, afirma que &#8220;2023 ha sido un a\u00f1o muy positivo, as\u00ed que nuestro objetivo de 2024 es trabajar con nuevos colaboradores, tanto tecnol\u00f3gicos como distribuidores para seguir rentabilizando la fidelidad del hu\u00e9sped &#8220;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Espa\u00f1a, m\u00e1s y mejor representada en la WTM<\/h3>\n\n\n\n<p><strong>Baleares<\/strong> ha estado muy presente en esta edici\u00f3n de la <a href=\"https:\/\/www.wtm.com\/\">World Travel Market<\/a> con un stand de m\u00e1s de 400m2, habilitado para posicionar a las islas como <strong>destino preferible<\/strong>, rompiendo con la estacionalidad gracias a la promoci\u00f3n de <strong>actividades deportivas y culturales<\/strong>.<br><\/p>\n\n\n\n<p>Uno de los temas de especial menci\u00f3n durante esta edici\u00f3n ha sido la adecuaci\u00f3n del mercado a la <strong>generaci\u00f3n Milennial<\/strong> y la <strong>generaci\u00f3n Z<\/strong>, que eligen sus viajes seg\u00fan las tendencias en redes y las experiencias que promocionan. El <strong>cambio clim\u00e1tico<\/strong>, la <strong>inestabilidad geopol\u00edtica<\/strong> y la <strong>incertidumbre econ\u00f3mica<\/strong> han sido tambi\u00e9n tem\u00e1ticas de gran importancia para todos los asistentes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Previsiones positivas para 2024<\/h3>\n\n\n\n<p>Con casi 4.000 expositores y una <strong>alt\u00edsima afluencia de asistentes<\/strong>, 2023 ha sido un a\u00f1o r\u00e9cord de cierre de acuerdos en la WTM de Londres. <strong>Las previsiones para 2024 son positivas<\/strong>. <a href=\"https:\/\/www.fideltour.com\/en\/\">Fideltour<\/a> ha podido llevar la <strong>fidelizaci\u00f3n del hu\u00e9sped <\/strong>un escal\u00f3n m\u00e1s all\u00e1, y ha conseguido acuerdos para colaborar con importantes cadenas, afianzando su relaci\u00f3n <em>partnerships<\/em> y hoteleros.<\/p>\n\n\n\n<p>&#8220;El seguimiento y la gesti\u00f3n continua de las oportunidades abiertas son fundamentales para convertir el inter\u00e9s en relaciones comerciales exitosas las cuales ya estamos trabajando&#8221;, afirma Hita.<\/p>\n\n\n\n<p>En conclusi\u00f3n, la WTM 2023 ha sido un evento muy positivo para el sector tur\u00edstico y evidenci\u00f3 la <strong>recuperaci\u00f3n del sector<\/strong> mostrando que el turismo est\u00e1 preparado para afrontar los retos del futuro, entre ellos, llevar la fidelizaci\u00f3n de sus clientes a un nivel superior.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">La mejor manera de estar al d\u00eda \u00f0\u0178\u201c\u2026<\/h4>\n\n\n\n<p>Esperamos que esta informaci\u00f3n sobre la World Travel Market haya sido de tu inter\u00e9s. Recuerda que, para sacar el m\u00e1ximo partido a las ventas de tu hotel, puedes utilizar el <a href=\"https:\/\/www.fideltour.com\/en\/?page_id=27769\">CRM para hoteles<\/a> Fideltour de manera gratuita. Desc\u00e1rgalo <a href=\"https:\/\/www.fideltour.com\/en\/registration\/\">aqu\u00ed<\/a> y empieza a centralizar y segmentar los datos de tus hu\u00e9spedes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fideltour ha asistido a una edici\u00f3n de la WTM 2023 que rompe todos sus r\u00e9cords y donde Espa\u00f1a ha tenido m\u00e1s representaci\u00f3n que nunca.<\/p>\n","protected":false},"author":2,"featured_media":25596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[196],"tags":[195,197],"class_list":["post-33596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos-en","tag-eventos-en","tag-turismo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WTM 2023: Espa\u00f1a, protagonista del turismo mundial<\/title>\n<meta name=\"description\" content=\"Fideltour ha asistido a una edici\u00f3n de la WTM 2023 que rompe todos sus r\u00e9cords y donde Espa\u00f1a ha tenido m\u00e1s representaci\u00f3n que nunca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fideltour.com\/en\/blog\/eventos-en\/world-travel-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WTM 2023: Espa\u00f1a, protagonista del turismo mundial\" \/>\n<meta property=\"og:description\" content=\"Fideltour ha asistido a una edici\u00f3n de la WTM 2023 que rompe todos sus r\u00e9cords y donde Espa\u00f1a ha tenido m\u00e1s representaci\u00f3n que nunca.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fideltour.com\/en\/blog\/eventos-en\/world-travel-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Fideltour\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-27T11:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T11:25:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fideltour.com\/wp-content\/uploads\/2023\/10\/fideltour-wtm-2023-img01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"636\" \/>\n\t<meta property=\"og:image:height\" content=\"526\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Estefan\u00eda D. 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