Despite being a hotel with a large volume of bookings, its database was limited. Increasing this factor was the key to expanding and improving the performance of the rest of its services.
Despite being a hotel with a large volume of bookings, its database was limited. Increasing this factor was the key to expanding and improving the performance of the rest of its services.
A prestigious urban hotel in Madrid achieved excellent growth in its database through the Linking module.
By integrating their PMS, they efficiently multiplied their guest information. They were able to segment according to various interests, taking advantage of the hotel’s strategic location.
Targeted e-mail marketing communications strengthened the impact of its promotional campaigns for key trade dates and to fill occupancy gaps.
Centralizing information thanks to the Linking module
Communications are relevant and correctly segmented
