Growing is an excellent indicator that your business is working, but be careful, you can lose revenue if you don’t know how to organize your data.
Growing is an excellent indicator that your business is working, but be careful, you can lose revenue if you don’t know how to organize your data.
In order to optimize its customer service strategy and build customer loyalty in the medium to long term, this urban hotel needed to centralize and segment its information. By not having a platform capable of integrating PMS data, they were limited in understanding their guests and making communications that matched their preferences.
With Fideltour they were able to digitally transform themselves. The CRM allowed them to centralize their data and carry out personalized e-mail marketing campaigns, increasing their direct sales by 57%, confirming the success of this strategic alliance for the hotel’s sustainable growth.
There are 10 different sales possibilities throughout the year
The information sent is relevant and appropriate to what the guest is looking for.
