Growing is an excellent indicator that your business is functioning well, but you could lose revenue if you don’t know how to organise your data.
With the aim of optimising its customer service strategy and fostering loyalty over the medium to long term, this city hotel needed to centralise and segment its information. Lacking a platform capable of integrating data from the Property Management System (PMS), they were limited in their ability to understand their guests and conduct communications tailored to their preferences.
Using Fideltour, they achieved digital transformation. The CRM enabled them to centralise their data and create personalised email marketing campaigns, increasing their direct sales by 57%, confirming the success of this strategic partnership for the hotel’s sustainable growth.
That means 10 different sales possibilities throughout the year
The information is relevant to what the guest is looking for