Despite being a hotel with a high booking volume, its database was pretty limited. Improve this was key to expanding and capitalising on its other services.
A prestigious city hotel in Madrid achieved excellent growth of its database thanks to Fideltour’s Linking module. By integrating their Property Management System (PMS), they efficiently multiplied their guests’ information. This allowed them to segment according to various interests, taking advantage of the hotel’s strategic location.
Specific email marketing communications strengthened the impact of their marketing campaigns for notable commercial dates and filling occupancy gaps.
Thanks to centralising information
The communications are relevant and properly segmented