What is Fideltour's loyalty audit?

It's a live simulator that shows the growth potential of your database, the increase in direct bookings you can achieve and the savings that loyalty brings compared with the OTAs.

How much does the audit cost?

It's completely free and with no commitment. You just need your hotel's data.

Do I need to wait to see the result?

No. As soon as you enter your hotel's data you see the result instantly, with no waiting and no long forms.

Which hotels is it designed for?

For independent hotels, chains and hotel groups that want to master their data and build profitable relationships with their guests.

Loyalty audit · CDP for hotels

Your loyalty audit, live

Enter your hotel's data and instantly discover your direct booking potential, your OTA savings and your three-year return.

No waiting, no long forms. The numbers, right away.

Start now

Simulator · 3 years

Your three-year return, with your own data

Change any value and the result recalculates instantly. It's your own figures — not a template.

3-year investment

5.490 €

3-year attributed revenue

36.409 €

Return on investment

6,6x

Bookings to recover year 1

(0,3 % of web bookings)

Investment vs. revenue per year

InvestmentAttributed revenue

9,7x

Year 1

7,5x

Year 2

5,0x

Year 3

Result by year

Year	Price/room	Investment	Web bookings	% attributed	Attributed bookings	Revenue	ROI	Next step
Year 1	0,50 €	990 €	1.916	2,5 %	48	9.581 €	9,7x	Up: recovered
Year 2	1,00 €	1.800 €	1.916	3,5 %	67	13.414 €	7,5x	Up: recovered
Year 3	1,50 €	2.700 €	1.916	3,5 %	67	13.414 €	5,0x	—
Total		5.490 €				36.409 €	6,6x

Contact database

	Today	Year 1	Year 2	Year 3
Contacts	0	8.623	17.246	25.869
With consent	0	5.174	10.348	15.522
Per room	0,0	34,5	69,0	103,5

The value of each direct-booking point

One point of direct share is about 192 bookings that stop going through the OTA: 38.325 € in sales and about 6.899 € in commission saved per year. Estimated commission you pay OTAs today: 344.925 € per year.

Real-world references

• Web bookings attributed to email: between 2.5 % and 11.7 %.
• Multi-brand operator in Mexico, year 1: ~23x return.
• Mexican Caribbean resorts, year 2: ~31x return.
• Hotel chain in the Balearic Islands, year 3: ~28x return.
• Another hotel chain in the Balearic Islands, year 1: ~42x return.

Conservative attribution: a booking counts if the guest clicked an email in the previous seven days and booked on the website. The share only increases the following year if the previous year's investment was recovered. Indicative estimate: not a binding offer.

Your loyalty audit, live

Your three-year return, with your own data

Leave us your details to see it