CDP
15 Sept 20265 min read
Why your hotel is losing bookings even when the guest visits your website
Learn how to spot your visitors' buying intent, turn anonymous traffic into context, and recover direct-sale opportunities.
Marketing Team
Blog · CDP for hotels
Latest news for hoteliers who own their data
Strategy, real-world cases and best practices to reduce dependence on OTAs, unify the guest profile and turn hotel data into direct sales.
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Everything we publish about hotel data
No fluff, no generic recipes. Every article starts from a real hotelier problem — from strategy to fine-tuning the unified profile.
15 Sept 20265 min
Why your hotel is losing bookings even when the guest visits your website
Learn how to spot your visitors' buying intent, turn anonymous traffic into context, and recover direct-sale opportunities.
Marketing Team
Read
9 Sept 202610 min
How to make check-out pay off with data, context and artificial intelligence
The guest leaves, but the relationship with the hotel can continue. Discover how data, context and artificial intelligence help turn every stay into an opportunity to build relationships and generate future direct bookings.
Marketing Team
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14 Aug 20264 min
What is an anonymous visitor, and how your hotel CDP turns them into a known guest
80% of your hotel's website visits leave no trace. See how a CDP identifies that anonymous traffic and turns it into a direct booking.
Marketing Team
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14 Jul 20263 min
CRM vs CDP: what's the difference, and why hotels are making the leap
Understand the differences between a hotel CRM and a CDP, and how to anticipate the guest before they book.
Marketing Team
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1 Jul 20263 min
AI agents: why do you need a CDP to deploy them?
AI agents will transform your hotel, but without data to feed them they are still just chatbots. Discover why the CDP is the real engine behind this shift.
Marketing Team
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17 Mar 20265 min
The new AI-, GEO- and multichannel-based hotel strategy
OTA commissions now exceed 30%. Here's how hotels can recover margin and control through GEO, AI and multichannel strategies.
Estefanía D.
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2 Dec 20255 min
What hospitality will look like in 2026: the trends set to shape the market
Hotel market trends evolve to make guests' lives better and to keep generating sustainable revenue for hoteliers.
Estefanía D.
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7 May 20255 min
Big data: the transformative element in the hotel sector
Big data is the past, present and future of hospitality. Using data to generate profitability and loyalty is essential.
Estefanía D.
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7 Apr 20257 min
Building loyalty in hotels is much more than points and gifts
Building loyalty in hotels goes far beyond offering a points card. It is about getting to know the guest and maximising their stay.
Estefanía D.
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18 Feb 20255 min
Keys to effective upselling and cross-selling in hotels
Upselling and cross-selling strategies add value for your guest before and during the stay. Do you know how to put them into practice?
Estefanía D.
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30 Sept 20245 min
4 hotel loyalty strategies you can implement in your hotel
If you thought you didn't have the persuasive power to build guest loyalty, take a look at these hotel loyalty strategies.
Estefanía D.
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26 Jul 20244 min
Are resort hotels designed to build loyalty?
Capturing data, personalising the stay and offering a curated selection of services are some of the keys to building loyalty in resort hotels.
Estefanía D.
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4 Jun 20244 min
Is your email open rate low? These could be the causes
Putting in all the effort and still seeing a low email open rate? Perhaps you're overlooking one of these key elements — discover them!
Estefanía D.
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6 May 20244 min
8 reasons why a landing page is a smart investment for your hotel
A landing page is an essential tool for any hotelier. It attracts, grows and adds value to your hotel — what are you waiting for?
Estefanía D.
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10 Apr 20243 min
How email marketing automation helps the Guest Journey
Automating your communications doesn't just speed up your workflow — it creates a vital connection with your guest.
Estefanía D.
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26 Jan 20244 min
7 reasons why your direct sales aren't taking off
Direct sales create a synergy with the guest, boosting your reputation and trust in your brand. Make the most of it!
Estefanía D.
Read
18 Aug 202325 min
The definitive guide to digital marketing for your hotel
With this digital marketing guide for your hotel, you'll learn all the concepts and strategies you need to take your hotel to the next level.
Estefanía D.
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1 Aug 20236 min
Why you should create market segments
Having market segments if you work in the hospitality sector is key to carrying out effective Revenue management at your hotel.
Fideltour
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31 Jul 20233 min
A hotel survey that guarantees your success
A hotel survey is an effective tool for improving hotel loyalty. Find out here which one suits your needs.
Fideltour
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28 Jun 20235 min
How to improve your hotel's online reputation
Improve your hotel's online reputation with surveys. Get to know your guests, personalise their experience and watch your ratings grow.
Estefanía D.
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27 Jun 20234 min
What to consider when choosing your CRM for hotels
Choosing a CRM for hotels means analysing its usability, adaptability, analytical capability and technical support. All the details, here.
Estefanía D.
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