Ebook · 0130 pages
The Guest Journey Map
Map the stages of the guest journey and find out where value leaks when data does not flow between channels.
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Fideltour Academy: where your loyalty strategy starts
Guides, videos and ebooks on hotel marketing, first-party data and automation done right — to understand what works in your hotel, why it works and how to apply it.
Real cases, not generic recipes
Every piece comes from a concrete problem solved with a real hotel — not from a marketing playbook borrowed from another sector.
Built so you understand the why
We explain what happens in each hotel and why, so you make informed decisions instead of copying tactics blindly.
Applicable to your day-to-day operation
Practical resources designed for your PMS, your booking engine and your front-desk and marketing teams — not for keynote slides.
Ebooks
Ebooks to go deeper before taking action
Long-form guides to take it a step further: from diagnosis to a loyalty plan grounded in your P&L.
Ebook · 0231 pages
A guide to improving and maintaining your online reputation
How to listen, respond and learn from reviews so your reputation works in favour of direct bookings instead of against them.
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Ebook · 0318 pages
Actions to drive direct bookings
Concrete tactics to move the guest from a click on an OTA to a click on your booking engine: incentives, content and key moments.
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Resource · 0415 pages
2026 communications calendar
The year's editorial plan in a single document: key dates, campaigns and topics so your hotel marketing team never has to improvise.
Get the ebookVideos · FidelTalks
Videos to understand loyalty and the sector's trends
From the module explained in a couple of minutes to the in-depth conversation with hoteliers already putting their data to work.
Producto
Fideltour Agents · El contexto del huésped en cada canal
Cómo los agentes de Fideltour llevan el contexto del huésped a cada canal para que ninguna conversación empiece de cero.
Producto
Fideltour Identity · De visitante anónimo a perfil identificado
Convierte el tráfico anónimo de tu web en perfiles identificados que puedes activar en tus campañas.
Módulo
Módulo Campaigns
Email, SMS y push con criterio hotelero: segmentación viva, no listas estáticas.
Módulo
Módulo Connect
Integraciones con PMS, motor de reservas, portal cautivo y BI.
Caso real
Success Stories · Cabau Hotels + Fideltour
Cómo Cabau Hotels usa Fideltour para ordenar su dato del huésped y crecer en venta directa.
Charla
FidelTalks 2×02 · Hasta un 90% de venta directa
Cómo un hotel independiente puede acercarse al 90% de venta directa con dato propio y marca fuerte.
Articles · day-to-day
Practical content for the day-to-day at your hotel
Short reads for those who lead marketing or reservations and need quick decisions, not textbook theory.
GuidesCRM vs CDP: what's the difference, and why hotels are making the leap
Understand the differences between a hotel CRM and a CDP, and how to anticipate the guest before they book.
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TipsAnalítica predictiva en hoteles: del dato a la acción rentable
En hotelería, un CDP unifica datos y la analítica predictiva los activa: personalización 1:1, menos cancelaciones y más ingresos.
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TrendsWhat is an anonymous visitor, and how your hotel CDP turns them into a known guest
80% of your hotel's website visits leave no trace. See how a CDP identifies that anonymous traffic and turns it into a direct booking.
Read on the blogFrom theory to results
Turn learning into real results
Every hotel is different. The next step is adapting all this knowledge to your real context, your systems and your priorities for the coming quarter.
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