Knowing how to delegate brings extraordinary results. And if you delegate to a hotel technology expert, problems drop to zero.
Centralised data for the whole chain.
Automations that respect each hotel's brand.
The group consolidating its position in the resort market.
Resort chain · centralise to lead
Resort
A prestigious hotel chain with several properties across the Balearic Islands had accumulated years of valuable data with no CRM to put it at the service of decision-making.
Each hotel in the group ran its own approach to managing data, which made consolidated reading and cross-brand activation difficult.
Move from having lots of data to having usable data: a single source of truth, accessible to the central team and respectful of each hotel's operation.
Enable workflows that allowed the real impact of every campaign to be analysed, instead of reconciling figures after the fact.
Implementation of Fideltour CDP as a common layer for every property, with the Connect module quickly centralising the existing sources.
Set-up of automated workflows by brand and by hotel, tracking the impact of each campaign in near real time.
The chain moved to operating on a single guest profile, with actionable segmentation at group and property level.
The impact showed both in commercial performance and in consolidating the brand within the Balearic resort market.
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