The best thing about a central hotel is the huge variety of guests it welcomes — but how do you reach them if you don't have their data?
Sustained growth of the CRM after integrating Connect.
Better performance through interest-based segmentation.
A single guest profile instead of scattered sources.
Central city hotel · variety and segmentation
Central city
A prestigious central city hotel kept a high volume of bookings, but its database was limited and didn't reflect the huge diversity of guests its location attracted.
Without usable data, the commercial opportunity of complementary services went untapped.
Grow the database with quality information and make the most of the strategic location to segment by specific interests.
Turn every stay into an opportunity for later communication — not just a one-off transaction.
Integration of the PMS through the Connect module to feed the CRM with every booking, arrival and departure.
Design of campaigns tailored to key commercial dates and to optimising occupancy during lower-demand periods, all segmented by interest.
The database grew steadily after centralising with Connect, with profiles enriched by every interaction.
Email opens improved markedly once generic blasts gave way to communications matched to the guest's real profile.
In 30 minutes we'll see whether Fideltour fits your PMS, your team and your goal for next quarter. No sales pitch.
Talk to an expert