Growth is a good sign that your business works — but you can leave revenue on the table if you don't know how to organise your guest data.
Growth of the owned channel after unifying the data.
Segmentable sales opportunities throughout the year.
Relevant communication for each guest profile.
City hotel · centralise to scale
City
A city hotel in full growth mode was starting to notice that more bookings meant more data scattered across channels — PMS, booking engine, front desk, marketing — with no common layer connecting it all.
The team felt they were flying blind: campaigns were sensible but unsegmented, and commercial decisions hung on whatever spreadsheet was to hand.
Integrate the data scattered across the PMS and other systems to segment for real and understand guest preferences, instead of sending the same message to the whole database.
The marketing team needed the autonomy to launch campaigns based on real behaviour, without relying on manual exports.
Rollout of Fideltour CRM with the Connect module linking the PMS and the booking engine, and consolidation of a unified profile per guest.
Set-up of email marketing campaigns segmented by interest, forecast occupancy and stage of the guest journey — without touching a spreadsheet.
Direct sales grew by 57% in the cycle after rollout, backed by a database with 10 distinct interests identified across the year.
Campaigns stopped being generic: the open rate rose because each message matched what the guest expected to receive.
In 30 minutes we'll see whether Fideltour fits your PMS, your team and your goal for next quarter. No sales pitch.
Talk to an expert