What is the difference between Campaigns and Automation?

Campaigns lets you send automatic or manual campaigns at specific moments. Automation requires time to organise maps and campaigns; after that they run with no intervention.

What are complex flows?

They are different options for building automated campaigns. Distinct actions route the guest to specific scenarios based on their inactions or actions, segmenting precisely.

Can I use Automation without the Campaigns module?

No. Automation is complementary to Campaigns. It lets you create sequential automated maps, but it requires the Campaigns module to be available first.

What kind of flows do other hotels typically run?

Pre-stay welcome, upsell during the stay, post-stay feedback collection, recovery of inactive guests and reactivation with personalised codes.

Data Activation · Automation

Marketing Automation for hotels.

Revolutionise your email marketing with a module designed for building and running highly personalised, automated campaigns. Pre, in and post-stay, triggered by real guest behaviour.

Request a free DEMO See the platform

View of the Automation module in the Fideltour CDP for hotels

Build complex flows

Triggers that fire based on the guest's actions (or inactions).

Targeted communications

Understand guest behaviour with journeys based on real actions.

Segment more easily

Strategic maps from the general to the specific, with built-in segmentation logic.

Why it matters

What changes when your data lives in the CDP.

Pillar · 01Personalisation · 1:1

Improve your guest relationships

Create targeted communications, put the user at the centre and respond quickly to their needs.

Pillar · 02Profile · live

A real view of the guest

Your customer's information stays up to date and enriched with every action they take.

Pillar · 03Upgrade · Campaigns→Auto

Upgrade to Automation

If you already use Campaigns, Automation takes your marketing to the next level — without rebuilding templates or segments.

Pillar · 04Flows · always on

Work smarter

Build complex automated flows once and analyse their effectiveness. Immediate metrics and strategic decisions.

In concrete terms

What the hotel team takes away.

Engage in the moment

Automation streamlines processes through pre-structured automated campaigns.

Guest journey automation

Campaigns designed to accompany the guest throughout the entire cycle, with no manual intervention.

Metrics and analytics

Immediate data on the effectiveness of automated flows so you can act strategically.

See it in action

Automation in under two minutes.

How a real hotel uses it

Cadena vacacional · centralizar para liderar

Una gran cadena hecha a sí misma: la historia de un grupo vacacional

Saber delegar tiene resultados extraordinarios. Y si delegas a un experto en tecnología hotelera, los problemas se reducen a cero.

Read the full case

Fuente de verdad

Datos centralizados para toda la cadena.

Data Activation

Modules that integrate with this one

Turns data into direct sales with flows that reduce dependence on OTAs.

Got a question?

Frequently asked questions

The countdown

Context isn't switched on. It accumulates.

Those who start today arrive ready for the agentic wave. Those who wait arrive late. Start uniting your guest's context, today.

Get started now

Equipo de Fideltour atendiendo a un cliente