Videos · CDP for hotels

Discover how to work with our hotel CDP

Practical videos to understand the Fideltour ecosystem, dive into each module and improve the guest relationship — without 200-page manuals.

Start with the essentials

A clear explanation of how Fideltour's CDP for hotels is put together and how it fits into the team's day-to-day.

Fideltour · Your most direct sales

How the CDP for hotels organises guest data and turns it into direct sales, less OTA dependency and campaigns with hotelier judgement.

Meet the modules

What each module does and how it impacts guest acquisition, experience and loyalty.

Campaigns module

Email, SMS and push with hotelier judgement: living segmentation, not static lists.

Automation module

Pre-, during- and post-stay flows that respect the guest's pace.

Landings module

Pages and forms to capture first-party data without relying on IT.

Reviews module

Online reputation as an input to the CDP, not a metric left on its own.

Rewards module

A loyalty programme with tiers based on the guest's real value.

Social module

Audiences and campaigns synced with Meta, Google and TTD.

Connect module

Integrations with PMS, booking engine, captive portal and BI.

Discover FidelTalks

Conversations with hoteliers and specialists on hotel marketing and new ways to connect with the guest.

FidelTalks 1×01 · Breaking through the OTAs

How to build direct sales in a market dominated by intermediaries.

FidelTalks 1×02 · Build loyalty and create brand ambassadors

Turning returning guests into advocates who drive occupancy.

FidelTalks 1×03 · Hotel email marketing

Get to know, win over and retain the guest with lifecycles that actually sell.

FidelTalks 1×04 · Trends in hotel marketing

What's brewing in the sector and what's passing noise, told by those who live it.

FidelTalks 1×04 · AI and hotel loyalty

Where AI adds real value to the guest relationship and where it's just marketing noise.

FidelTalks 1×05 · From value to sales

How to translate the hotel's value proposition into rates the guest perceives as fair.

FidelTalks 1×05 · What wins your guest over

The details and moments a hotel can activate to turn a stay into a relationship.

FidelTalks 1×06 · Building a hotel tech company

Behind the scenes at Fideltour: product, team and lessons from the early years.

FidelTalks 2×01 · Real consultancy in hotels

There's no digitalisation without people: how a hotel is supported when data reshapes its operations.

FidelTalks 2×02 · Up to 90% direct sales

How an independent hotel can get close to 90% direct sales with first-party data and a strong brand.

Vision and trends

Reflections on data, technology and the future of hotel loyalty.

Technology trends in 2025 · Updating Hotelero

Javier Pérez-Llanera reviews which technologies are genuinely moving the hotel's bottom line in 2025.

How the CRM shapes the customer experience

A session with The Power Business School on the shift from CRM to CDP in the hotel sector.

Buying trends for loyalty strategies

A framework to decide which trend joins the guest journey and which is ignored with judgement.

The evolution of data in the travel sector

From the stray spreadsheet to the CDP: why first-party data defines who leads on direct sales.

Want to go deeper?

If any of these videos raised questions, let's talk

We can bring any of these concepts to your hotel's reality: your systems, your booking engine, your team and your priorities for the coming quarter.

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