17 Mar 20265 min
The new AI-, GEO- and multichannel-based hotel strategy
OTA commissions now exceed 30%. Here's how hotels can recover margin and control through GEO, AI and multichannel strategies.
Estefanía D.
ReadBack to blog
Blog · Marketing
Marketing
Strategy and day-to-day hotel marketing. Email, automations, omnichannel, geographic SEO and everything that drives direct sales.
10 published articles
2 Dec 20255 min
What hospitality will look like in 2026: the trends set to shape the market
Hotel market trends evolve to make guests' lives better and to keep generating sustainable revenue for hoteliers.
Estefanía D.
Read
18 Feb 20255 min
Keys to effective upselling and cross-selling in hotels
Upselling and cross-selling strategies add value for your guest before and during the stay. Do you know how to put them into practice?
Estefanía D.
Read
4 Jun 20244 min
Is your email open rate low? These could be the causes
Putting in all the effort and still seeing a low email open rate? Perhaps you're overlooking one of these key elements — discover them!
Estefanía D.
Read
6 May 20244 min
8 reasons why a landing page is a smart investment for your hotel
A landing page is an essential tool for any hotelier. It attracts, grows and adds value to your hotel — what are you waiting for?
Estefanía D.
Read
10 Apr 20243 min
How email marketing automation helps the Guest Journey
Automating your communications doesn't just speed up your workflow — it creates a vital connection with your guest.
Estefanía D.
Read
26 Jan 20244 min
7 reasons why your direct sales aren't taking off
Direct sales create a synergy with the guest, boosting your reputation and trust in your brand. Make the most of it!
Estefanía D.
Read
18 Aug 202325 min
The definitive guide to digital marketing for your hotel
With this digital marketing guide for your hotel, you'll learn all the concepts and strategies you need to take your hotel to the next level.
Estefanía D.
Read
1 Aug 20236 min
Why you should create market segments
Having market segments if you work in the hospitality sector is key to carrying out effective Revenue management at your hotel.
Fideltour
Read
28 Jun 20235 min
How to improve your hotel's online reputation
Improve your hotel's online reputation with surveys. Get to know your guests, personalise their experience and watch your ratings grow.
Estefanía D.
Read